copy this template. fill in the brackets. send it today.

Subject: quick idea for [FIRST NAME]

[FIRST NAME],

noticed [SPECIFIC OBSERVATION about their business — recent post, hiring, product launch].

we helped [SIMILAR COMPANY TYPE] [SPECIFIC RESULT] in [TIMEFRAME].

worth a quick chat to see if that's relevant for [COMPANY NAME]?

[YOUR NAME]

filled example:

Subject: quick idea for Sarah

Sarah,

Noticed you just opened a second office in Manchester and you're hiring 3 SDRs.

We helped a similar B2B SaaS team book 14 calls per week from cold email after they'd been stuck at 2-3.

Worth a quick chat to see if that's relevant for Acme?

Richard

that's it. 47 words. no pitch deck. no "I'd love to explore synergies." just a human writing to another human.

if you sent 10 of these today, you'd be ahead of 90% of cold emailers who are still sending 400-word novels to people who will never read past line two.