before we get into the full sequence, i want you to send ONE email today.

this is the PPQ Framework.

one Problem. one Proof. one Question.

80 words max. that's it.

<aside> ℹ️ the best cold emails rarely go over half a page. 3-5 sentences. if your email needs scrolling, it's too long.

</aside>

here's what PPQ looks like in practice:

FILLED EXAMPLE:

Subject: quick idea for {{first_name}}

Hi {{first_name}},

Noticed your team is hiring 2 new BDRs — scaling outbound
is exciting until reply rates start dropping as you add volume.

We helped a SaaS company in your space increase their positive
reply rate 28% in 60 days just by fixing their sending infrastructure.

Would it be crazy to hop on a quick call this week to see if
we could do something similar for {{company}}?

Best,
{{your_name}}

notice what's happening:

→ Problem: scaling outbound + reply rates dropping (specific to THEM, not generic) → Proof: "helped a SaaS company increase positive reply rate 28% in 60 days" (specific result, specific timeframe, matched to their industry) → Question: "Would it be crazy to hop on a quick call?" (soft, low commitment, easy to say yes to)

now here's your blank version:

BLANK TEMPLATE:

Subject: quick idea for {{first_name}}

Hi {{first_name}},

[PERSONAL OBSERVATION — something specific to THEM.
Recent hire? Funding round? New product launch?
Show you actually looked at their company.] —
[BRIDGE TO PAIN — connect that observation to a
problem they probably have.]

[ONE LINE OF PROOF — "We helped [similar company/industry]
[specific result] in [specific timeframe]." Keep it matched
to their world.]

[SOFT CTA — pick one from the CTA list in Section 5.
No "Let me know if you're interested." Ever.]

Best,
{{your_name}}

• [ ] Write your PPQ email right now
• [ ] Customise it for ONE real prospect (someone you actually want to work with)
• [ ] Send it before you move to Section 3

the whole point of this section is speed. don't overthink it. 90 seconds, customise, send.