these prompts use the exact frameworks i've built across 2,000+ customers. every email structure here has been tested at scale.
When to use this: writing your initial outreach email from scratch. the PPQ Framework is the structure i recommend for every first email.
Write a cold email using the PPQ Framework. The email must follow this exact structure:
P — Problem: Open with ONE specific pain point my prospect is experiencing. Make it something they'd recognise immediately. Not generic. Specific to their role and industry.
P — Proof: Include ONE proof point that shows I can solve this. A specific result, a number, a client type I've helped. Not "we help companies grow." Something concrete.
Q — Question: End with ONE soft question. Not "can we book a call?" Something that's easy to reply to without commitment. Like "is this something you're running into?" or "worth a quick look?"
Rules:
- 80 words MAXIMUM. Count them.
- No links.
- No "I hope this email finds you well" or any variation of that.
- No more than 1 sentence of personalisation.
- Write it like a real person sending a message, not a marketing department.
- Use short paragraphs. 1-2 sentences each.
My details:
- My company: [YOUR COMPANY]
- What I sell: [YOUR PRODUCT/SERVICE]
- My best proof point: [YOUR STRONGEST RESULT — e.g. "helped 50 agencies book 3+ calls per week"]
- Prospect's role: [THEIR JOB TITLE]
- Prospect's industry: [THEIR INDUSTRY]
- Prospect's likely pain: [THE PROBLEM YOU SOLVE FOR THEM]
Pro tip: the 80-word limit is non-negotiable. i've tested emails at 80, 120, and 200+ words across thousands of sends. 80 words consistently outperforms everything longer. your prospect's inbox has 100 other pitches sitting in it. shorter wins.
When to use this: after you've written your first email and need the full sequence. most replies come from email 3, 4, or 5. if you stop after one email, you've wasted your time.
Generate a complete 5-step cold email follow-up sequence. Each email builds on the previous one and adds NEW value. No email should just be "bumping this" or "checking in."
EMAIL 1 (already written — use this as the foundation):
[PASTE YOUR FIRST EMAIL HERE]
EMAIL 2 — Reminder + Value Add (send day 2-3 after email 1)
- Reference the first email briefly
- Add a new piece of value: a relevant case study, a specific insight about their industry, or a stat they'd care about
- Keep it under 60 words
- No links
EMAIL 3 — Ask for Feedback (send day 5-6)
- Use a disarming tone like "not sure if this was off base or just bad timing"
- Make it easy to reply without committing to anything
- Under 40 words
EMAIL 4 — Light Scarcity (send day 8-10)
- Create gentle urgency without being pushy
- Something like "I still have a couple of spots this week if it's relevant"
- Under 40 words
- Still no links
EMAIL 5 — The Breakup (send day 12-14)
- Tone: completely fine if they're not interested
- "No worries if now's not the right time. Feel free to reach out if things change."
- This email often gets the highest response rate of the whole sequence
- Under 30 words
Rules for ALL emails:
- Never use "just following up" or "just bumping this" or "just checking in"
- Each email must add something the previous one didn't
- Write like a real person, not a sales robot
- No links in any email until after a reply
My details:
- My company: [YOUR COMPANY]
- What I sell: [YOUR PRODUCT/SERVICE]
- Best proof point: [YOUR STRONGEST RESULT]
- Prospect info: [THEIR ROLE, COMPANY, INDUSTRY]
Pro tip: email 5, the breakup, regularly gets the highest response rate out of the entire sequence. people feel relief when you give them an easy out, and that relief often turns into a reply. do not skip it.
When to use this: when your emails are landing in spam or promotions and you suspect the copy is part of the problem.
I'm going to paste a cold email that might be triggering spam filters. Rewrite it to remove all spam triggers while keeping the core message and intent.
Specifically check for and remove:
- Links (especially in a first email)
- Spam trigger words: free, guaranteed, limited time, act now, exclusive, offer, deal, discount, special, click here, buy now, order now, congratulations, winner
- HTML formatting or rich text elements
- ALL CAPS words (except for brand names)
- Exclamation marks (remove all of them)
- Multiple CTAs (keep only one, make it a soft question)
- Generic openers like "I hope this finds you well" or "I came across your profile"
- Sentences longer than 20 words
- The email being over 80 words total
Rewrite the email so it:
- Reads like a human wrote it in 30 seconds
- Has zero links
- Uses the PPQ structure (Problem, Proof, Question)
- Stays under 80 words
- Has a single soft CTA question at the end
Here's my email:
[PASTE YOUR EMAIL HERE]
Pro tip: the number one thing i see in support tickets is people blaming infrastructure for spam issues when the actual problem is their copy. links in email 1 are the biggest offender. remove every link from your first email and watch what happens.
When to use this: your final email in the sequence. the breakup email consistently gets the highest response rates because it removes all pressure from the prospect.
Write a breakup email for the end of a cold email sequence. This is email 5 of 5. The prospect has not replied to any of the previous emails.
The tone should be:
- Completely fine with them not being interested
- Zero pressure, zero guilt
- Genuine. Not passive-aggressive.
- Short. Under 30 words.
The email should:
- Acknowledge this is the last email
- Give them an easy out ("no worries if the timing isn't right")
- Leave the door open ("feel free to reach out if things change")
- NOT include any final pitch, link, or offer
- NOT use guilt tactics like "I guess you're not interested" or "since I haven't heard back"
Context:
- My company: [YOUR COMPANY]
- What I sell: [YOUR PRODUCT/SERVICE]
- Previous emails covered: [BRIEF SUMMARY — e.g. "initial outreach about deliverability, followed up with a case study, asked for feedback, mentioned availability"]