print this page.

tape it to your monitor.

use it every 30 days.

INFRASTRUCTURE SIZING

• target volume: ______
• inbox count: ______
• volume per inbox per day: ______
• parallel warmup running? yes / no
• right-sized / undersized / oversized? ______

14-DAY CAMPAIGN DATA

• volume sent vs planned: ______ / ______
• bounce rate day 1-7 vs day 8-14: ______ / ______
• positive replies day 1-7 vs day 8-14: ______ / ______
• number of distinct hooks tested: ______
• inboxes under 50% of mean reply rate: ______

UPSELL / DOWNSELL / HOLD

• demand-constrained or supply-constrained? ______
• decision: ______
• one variable to isolate next: ______

THE 4 PILLARS