print this page and keep it somewhere you'll see it every single morning.

It's designed to replace every other dashboard you might have built for this campaign.

DAILY CHECKBOXES

These run every day you're sending.

• Volume target was hit (____ sends, target 100 or more).
• Per-inbox send rate stayed under 15.
• Bounce rate stayed under 1.5%.
• Spam complaints stayed under 0.1%.
• All warmup scores held above 70%.
• Test data was logged for today before shutdown.

WEEKLY CHECKBOXES

These run once per week, tied to specific days.

• 10 new hook lines were written on Monday.
• One variable test was launched on Tuesday.
• Test data was measured on Friday.
• Keep-or-kill decision was logged on Friday.
• Inbox rotation was completed on Saturday.
• Weekly scorecard was reviewed on Sunday.

METRIC TARGETS

These thresholds tell you which zone each metric sits in.