go back through each section and count your checkboxes.

| Section | Total Checks | Your Score |

|---------|-------------|------------|

| 1. Authentication | 7 | ___ / 7 |

| 2. Domain Health | 8 | ___ / 8 |

| 3. Inbox Setup | 8 | ___ / 8 |

| 4. Sending Behaviour | 6 | ___ / 6 |

| TOTAL | 29 | ___ / 29 |

what your score means

24-29: SOLID

your infrastructure is in good shape. if you're still not getting replies, the problem is likely your email copy and targeting. grab The Cold Email Copy Kit for that.

16-23: GAPS

there are holes in your setup. the sections where you scored lowest are where to focus. fix those first before worrying about copy or offer.

0-15: REBUILD

your infrastructure needs serious work. don't send another cold email until you've addressed authentication and domain health. you're burning reputation with every send.

priority fix order

no matter your score, fix things in this order:

  1. authentication first (SPF, DKIM, DMARC) — if this is broken, nothing else matters
  2. domain health second — get off your primary domain, warm up properly
  3. inbox setup third — diversify providers, check IPs