every new client you bring on is a risk to your existing clients IF you don't onboard them properly.

the onboarding sequence

day 1: domain setup

• [ ] purchase 3-6 lookalike domains for the client
• [ ] configure SPF, DKIM, DMARC on every domain
• [ ] verify DNS propagation (can take up to 48 hours)
• [ ] set up forwarding to client's primary email for replies

day 2-3: inbox provisioning

• [ ] create inboxes across Google and Outlook (two-lane split)
• [ ] assign sending IPs (verify no blacklisting)
• [ ] connect to sending platform (sequencer)
• [ ] start warmup on ALL inboxes

day 3-17: warmup period

• [ ] warmup running for minimum 14 days before any campaigns
• [ ] monitor warmup engagement daily
• [ ] flag any inboxes with poor warmup metrics

day 17+: campaign launch

• [ ] start with 5 emails per inbox per day
• [ ] increase by 2-3 per day until reaching 10-12
• [ ] monitor reply rates from day one