a one-page reference to the full swipe file. screenshot this.

Template Name Category Best For Key Trigger
The Volume Anchor Hook Templates Leading with your biggest number You have a verified volume metric
The Pattern Claim Hook Templates Positioning as the market-wide observer You have real call/conversation volume
The Industry Reversal Hook Templates Contradicting mainstream advice You've tested the opposite and have data
The Root Cause Reframe Hook Templates Reframing the prospect's assumption You can prove the real cause through data
The Specific Customer Hook Templates Opening with a real call A real conversation happened this week
The Expensive Lesson Hook Templates Scar-tissue authority You have a real cost story
The Specific Outcome Hook Templates Dream selling with a number You can quantify the outcome
The Compound Outcome Hook Templates Stacking 2 wins into 1 promise Two outcomes tied to one system
The 90-Day Forecast Hook Templates Positioning as forward-looking You see a shift prospects haven't
The Invisible Problem Hook Templates Creating awareness gaps The prospect doesn't know they have it
The Unfair Advantage Frame Hook Templates Information asymmetry You have unique data access
The Effort Subtraction Hook Templates Permission to stop doing X You've tested what actually moves the metric
The 4-Variable Check Rotation Rules Diagnosing a performance drop Reply rate dropped recently
The Decline Threshold Rule Rotation Rules Knowing when to rotate You have 3+ weeks of data
The Prospect-Told-You-So Signal Rotation Rules Catching fatigue early 3+ similar objections this week
The Industry-Saturation Check Rotation Rules Spotting saturation ahead of metrics You've seen the angle 3+ times in competitor content
The Scale Decision Rule Rotation Rules Knowing when to double down A hook has held 4+ weeks
The Behavioural Fingerprint Rule Rotation Rules Rotating hooks without killing reputation You're about to rewrite copy
The 30-Day Rotation Rhythm Rotation Rules Sustainable weekly cadence You're starting rotation from scratch
The Rewrite Trigger Stack Rotation Rules Consolidated rewrite checklist Weekly campaign review
The Monday Trend Audit Trend Awareness Weekly market scan Every monday morning
The Customer Call Pattern Mine Trend Awareness Mining real customer data You take customer calls or handle tickets
The TikTok-Shop Test Trend Awareness Spotting angle saturation You have hooks 12+ months old
The Competitor Feed Scan Trend Awareness Weekly competitor saturation check Fridays
What Broke This Month Trend Awareness Catching platform shifts Monthly platform audit
Create the Trend Trend Awareness Owning an angle first You have internal test results
The Monday Ideation Mega-Prompt 10-Hooks Template Weekly batch generation Monday block
The Tension-First Prompt 10-Hooks Template Structural variety in 5 hooks You need varied tension patterns
The Angle-Refresh Prompt 10-Hooks Template Rewriting a fatigued hook A specific hook is dying
The Voice Lock Prompt 10-Hooks Template Keeping hooks in your voice AI outputs sound generic
The Proof-Point Stacking Prompt 10-Hooks Template Preventing fabricated stats You have 4+ verified proof points
The Weekly Batch Finisher 10-Hooks Template Auditing and finishing the 10 End of monday block
The Reply-Rate Drop Diagnostic Fatigue Diagnostic First check when performance drops Reply rate dropped
The 30-Day Staleness Check Fatigue Diagnostic Catching fatigue ahead of metrics You haven't rotated in 30+ days
The Positive-Reply vs Reply-Rate Split Fatigue Diagnostic Surfacing hidden fatigue Reply rate is steady
The Objection Pattern Check Fatigue Diagnostic Qualitative fatigue signal You have 50+ recent replies
The Industry-Shift Correlation Check Fatigue Diagnostic Separating copy fatigue from market shift Performance changed around a platform update
The Volume vs Rotation Diagnostic Fatigue Diagnostic Ordering the real fixes Before any copy rewrite