answer these 5 questions right now. don't overthink it.

1. do you know if your SPF, DKIM, and DMARC records are properly configured? (yes / no / not sure)
2. have you warmed up your inboxes for at least 14 days before sending? (yes / no)
3. are you sending from your primary business domain? (yes / no)
4. are all your cold emails going through one provider (Google only or Outlook only)? (yes / no)
5. do you know your current reply rate? (yes / no)

scoring:

→ 4-5 "yes" answers: you're in decent shape. this audit will fine-tune things.

→ 2-3 "yes" answers: there are gaps. this audit will find them.

→ 0-1 "yes" answers: your infrastructure needs work before you send another email.

if you answered "not sure" to question 1, start with Section 1 below. that's your biggest risk.