if you're targeting local businesses, this is absolute gold. local businesses get far fewer cold emails than SaaS or tech companies.

Template 14: Location + Business Type Search

Search query (Apify Google Maps Scraper):

Search: "[BUSINESS TYPE] in [CITY]"
Examples:
- "dentists in Austin"
- "plumbers in Manchester"
- "marketing agencies in London"
- "real estate agents in Los Angeles"

Why it works: Local businesses are underserved by cold email. Most outreach targets SaaS and tech companies. If you show up with a clean, relevant offer, you stand out immediately.

Customise: Replace [BUSINESS TYPE] with the type of business you serve. Replace [CITY] with your target geography. Run for multiple cities to build volume.

Personalisation angle:

[FIRST NAME], been looking at [BUSINESS TYPE] in [CITY] and came across [BUSINESS NAME].

[ONE OBSERVATION — e.g., "noticed you've got 47 reviews on Google but no email capture on your site"].

[SOFT CTA].

Before/After:

• Before: "Hey, I help local businesses grow"
• After: "Hey Mike, been looking at dental practices in Austin and noticed Lakewood Dental has 132 Google reviews but no way to capture leads from your website. We helped 3 practices in Dallas add email capture last month — average of 40 new patient inquiries in the first 30 days."

Template 15: Review Count Signal

Search query (Apify Google Maps Scraper):

Search: "[BUSINESS TYPE] in [CITY]"
Filter: Review count > [THRESHOLD — e.g., 50]

Why it works: High review count = established business with traffic and revenue. They can afford your service and they're already invested in growth. Low review count = newer business that might not have budget yet.

Customise: Set the review threshold based on your price point. Higher-ticket offers → higher review threshold.

Tool: Apify Google Maps Scraper → enrich in Clay → verify emails → push to sequencer

Pro tips: