people visiting your site have already shown interest. they didn't land on your pricing page by accident.

Template 8: Pricing Page Visitor

Setup:

1. Install RB2B (or Orbtr / Leadpipe) tracking script on your website
2. Set trigger: visitor views pricing page or product page
3. Webhook pushes visitor data to Clay
4. Enrich with name, company, role, email
5. Push to sequencer with personalised copy

Why it works: Someone on your pricing page is evaluating you. They're already past awareness and into consideration. This is the warmest signal you can get short of them filling out a form.

Personalisation angle:

[FIRST NAME], not spying on you. I promise.

Noticed you were checking out [SPECIFIC PAGE] on our site. Happy to answer any questions or walk you through how [THING ON THAT PAGE] works for [THEIR TYPE OF COMPANY].

Worth a quick look?

Before/After:

• Before: "Hey, I'd love to connect about our product"
• After: "Hey Sarah, noticed you were checking out our pricing page yesterday. Most agencies your size start with our [SPECIFIC TIER]. Want me to walk you through how it works?"

Template 9: Blog/Resource Visitor

Setup:

1. Set trigger: visitor views blog post or resource page (not pricing)
2. Match the content topic to your outreach angle
3. Reference what they read in your email

Why it works: They found your content. They care about the topic. Your outreach becomes a continuation of a conversation they already started with your brand.

Customise: Map your blog topics to outreach angles. If they read "How to Fix Deliverability Issues," your email should offer to help with deliverability specifically.

Tool: RB2B, Orbtr, or Leadpipe

Pro tips:

• Highest intent possible. They already showed interest.