people commenting on posts about problems you solve are raising their hand in public. they're already warm.
Setup:
1. Identify 3-5 creators in your niche who post about problems you solve
2. Set up Triggery to monitor their posts
3. Pull commenters: name, LinkedIn URL, job title
4. Push to Clay for enrichment (company, email, ICP fit)
5. Filter by job title, company size, industry
6. Push qualified leads to your sequencer
Why it works: When someone comments on a post about cold email deliverability (or whatever your topic is), they're publicly telling you they care about that problem. You're joining a conversation they're already having.
Customise: Your 3-5 creators should post about the EXACT pain you solve. If you sell cold email infrastructure, monitor creators who post about deliverability, spam issues, and inbox management.
Before/After:
Setup:
1. Find a specific post with 100+ comments about a pain you solve
2. Use Triggery or manual export to pull commenter profiles
3. Filter for ICP fit (role, company size, industry)
4. Reach out within 48-72 hours while the conversation is fresh
Why it works: Post comment sections die in 48-72 hours. People who just commented are thinking about the problem right now. After 72 hours, they've moved on.
Customise: Look for posts with "controversial" or "hot take" energy. These get the most engagement. Posts asking "what tools do you use for X?" are pure gold.
Personalisation angle:
[FIRST NAME], saw your comment on [CREATOR]'s post about [TOPIC].
[ONE SENTENCE showing you read their comment and have a relevant take].
[SOFT CTA, e.g. "Worth a quick look?" or "Curious what you're running into?"]
Tool: Triggery for monitoring + Clay for enrichment
Pro tips: