The Monday Trend Audit Prompt

Template

every monday morning, answer these in 10 minutes:

1. what one industry shift did i hear about in the last 7 days?
2. is my current hook assuming the old version of the market?
3. if yes, what's the updated angle that matches the new version?
4. which hook in my rotation needs to be retired this week?

Why it works: creates a forced weekly pattern-match. most operators miss shifts because they never sit down to look for them.

Customize: put this on your monday calendar as a 10-minute block. answer in plain text, not a fancy doc.

Before / After

Before: I'll notice when things shift.

After: monday audit: azure accounts getting cracked more this month (mentioned in 6 customer calls). current hook assumes google issues. update hook to cover azure this week.

The Customer Call Pattern Mine

Template

at the end of each week, list:

→ top 3 problems customers mentioned this week → top 3 tactics they asked about → 1 tactic 3+ customers mentioned they're already doing

the last one is your dying angle. the first two are your fresh angles.

Why it works: your customers are telling you the market state in real time. you just have to write it down and look for the repeats.

Customize: if you don't take customer calls, sub in support tickets or slack messages. 40 weekly conversations is where the pattern becomes visible.

Before / After

Before: Customers say all sorts of things.

After: this week: 4 customers mentioned silent throttling (fresh angle). 3 mentioned they're already running dual rotation (dying angle, retire it).

The TikTok-Shop Test

Template