no matter which method you use, Clay is where you clean and enrich your data before sending. the flow is the same for every method above.

STEP 1: Import raw data (from Apify, Triggery, RB2B, Crunchbase, or CSV export)
STEP 2: Normalise company names (so they look right in your email copy)
STEP 3: Enrich with firmographic + role data
STEP 4: Find and verify emails (ICPS or Apollo as primary, with fallback)
STEP 5: Apply ICP filters (remove anyone who doesn't fit)
STEP 6: Push qualified contacts to your sequencer via webhook or export

The goal: a clean, enriched list where every lead is verified, matches your ICP, and has a personalisation hook built into the data.