before you go through the full checklist, answer these 5 questions about your current setup.

be honest. nobody's watching.

1. are your DNS records (SPF, DKIM, DMARC) configured and passing authentication checks on every sending domain?

• [ ] Yes
• [ ] No

2. are you sending from lookalike domains, NOT your primary business domain?

• [ ] Yes
• [ ] No

3. are you splitting volume across both Google Workspace AND Microsoft/Outlook?

• [ ] Yes
• [ ] No

4. did you warmup every inbox for 14+ days before launching campaigns?

• [ ] Yes
• [ ] No

5. are you spreading campaign volume across 10+ inboxes (not blasting from 1-2)?

• [ ] Yes
• [ ] No

count your "yes" answers:

0-1: your infrastructure is broken. start at Page 3 and work through every section. this is almost certainly why your campaigns are underperforming. don't touch your copy, your data, or your offer until you've fixed the foundation.